Trade-spend allocation (LKR 5M, Western Province)
Concave water-filling optimisation split across discount, merchandising, and promotional channels.
Total allocatedLKR 4,999,913LKR 5,000,000 cap
DiscountLKR 1,744,75034.9% of total
MerchandisingLKR 2,089,08841.8% of total
PromotionalLKR 1,166,07523.3% of total
By distributor
Total LKR allocated to each Western Province distributor and their share of the LKR 5M budget.
- DIST_W_01LKR 1,778,647 · 35.57%2,889 outlets · median LKR 207
- DIST_W_03LKR 1,671,014 · 33.42%2,854 outlets · median LKR 200
- DIST_W_02LKR 1,550,253 · 31.01%2,845 outlets · median LKR 193
Top 50 outlets by allocation
The outlets receiving the largest individual LKR shares.
| Outlet | Trade spend |
|---|---|
| OUT_00108 | LKR 5,000 |
| OUT_00134 | LKR 5,000 |
| OUT_00071 | LKR 5,000 |
| OUT_00008 | LKR 5,000 |
| OUT_00062 | LKR 5,000 |
| OUT_00087 | LKR 5,000 |
| OUT_04500 | LKR 5,000 |
| OUT_02883 | LKR 5,000 |
| OUT_05331 | LKR 5,000 |
| OUT_05727 | LKR 5,000 |
| OUT_08716 | LKR 5,000 |
| OUT_00112 | LKR 5,000 |
| OUT_01712 | LKR 5,000 |
| OUT_06410 | LKR 5,000 |
| OUT_07736 | LKR 5,000 |
| OUT_07720 | LKR 5,000 |
| OUT_06119 | LKR 5,000 |
| OUT_03228 | LKR 5,000 |
| OUT_00212 | LKR 5,000 |
| OUT_04775 | LKR 5,000 |
| OUT_03208 | LKR 5,000 |
| OUT_00252 | LKR 5,000 |
| OUT_00250 | LKR 5,000 |
| OUT_00258 | LKR 5,000 |
| OUT_08742 | LKR 5,000 |
| OUT_00172 | LKR 5,000 |
| OUT_08676 | LKR 5,000 |
| OUT_07285 | LKR 5,000 |
| OUT_07202 | LKR 5,000 |
| OUT_01152 | LKR 5,000 |
| OUT_07215 | LKR 5,000 |
| OUT_00214 | LKR 5,000 |
| OUT_04311 | LKR 5,000 |
| OUT_00257 | LKR 5,000 |
| OUT_05437 | LKR 5,000 |
| OUT_00246 | LKR 5,000 |
| OUT_04228 | LKR 5,000 |
| OUT_07339 | LKR 5,000 |
| OUT_08033 | LKR 5,000 |
| OUT_05426 | LKR 5,000 |
| OUT_04569 | LKR 5,000 |
| OUT_01440 | LKR 5,000 |
| OUT_02636 | LKR 5,000 |
| OUT_03983 | LKR 5,000 |
| OUT_02576 | LKR 5,000 |
| OUT_00291 | LKR 5,000 |
| OUT_00287 | LKR 5,000 |
| OUT_05205 | LKR 5,000 |
| OUT_03556 | LKR 5,000 |
| OUT_00019 | LKR 5,000 |