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OUT_19606

Bakery · Small · Southern · distributor DIST_S_01

Critical

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
92.7 L
Recent monthly avg
13.2 L
Own Q90
55.9 L
Active months
11 / 36
Coolers
1
Local competitors (1 km)
6
HHI (1.5 km)
2,541
Replenishment friction
27.3%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +19.3 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~19.3 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

  2. Rank 2 · cooler

    Add 2th cooler to outlet

    +8.7 L / mo

    Counterfactual model predicts +8.7 L/month if cooler capacity is increased.

Top reasons the score is high

Largest positive SHAP contributors.

  • climate_jan_humid_pct
    +39.2
  • Latitude
    +5.7
  • Province_Southern
    +4.6
  • monthly_cv
    +2.5
  • Outlet_Type_SMMT
    +1.0

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -78.7
  • Outlet_Size_Extra Large
    -32.8
  • monthly_volume_q95
    -30.3
  • Outlet_Size_Small
    -27.4
  • monthly_volume_std
    -24.1

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler+8.7 L / mo
base 96.5 L → after 105.2 L
Remove competitive drag0.0 L / mo
base 96.5 L → after 96.5 L

Cooler deployment business case

Assumes LKR 50,000 unit cost, 12% gross margin, 12% cost of capital.

Monthly uplift
8.7 L
Monthly margin
LKR 263
Payback
190.2 mo
24-mo NPV
LKR -44,381

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.