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OUT_19491

SMMT · Medium · Southern · distributor DIST_S_01

Moderate

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
253.2 L
Recent monthly avg
25.8 L
Own Q90
81.2 L
Active months
18 / 36
Coolers
2
Local competitors (1 km)
6
HHI (1.5 km)
2,580
Replenishment friction
5.6%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · cooler

    Add 3th cooler to outlet

    +458.4 L / mo

    Counterfactual model predicts +458.4 L/month if cooler capacity is increased.

  2. Rank 2 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +49.2 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~49.2 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • climate_jan_humid_pct
    +55.0
  • Outlet_Size_Small
    +39.1
  • Outlet_Size_Medium
    +20.8
  • Province_Southern
    +7.0
  • Latitude
    +5.9

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -75.9
  • Outlet_Size_Extra Large
    -32.9
  • monthly_volume_q95
    -29.6
  • Outlet_Size_Large
    -24.7
  • monthly_volume_median
    -20.9

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler+458.4 L / mo
base 245.9 L → after 704.3 L
Remove competitive drag0.0 L / mo
base 245.9 L → after 245.9 L

Cooler deployment business case

Assumes LKR 50,000 unit cost, 12% gross margin, 12% cost of capital.

Monthly uplift
458.4 L
Monthly margin
LKR 12,952
Payback
3.9 mo
24-mo NPV
LKR 226,835

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.