All outlets

OUT_19449

SMMT · Large · Southern · distributor DIST_S_02

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
1,047.6 L
Recent monthly avg
519.4 L
Own Q90
871.2 L
Active months
31 / 36
Coolers
3
Local competitors (1 km)
7
HHI (1.5 km)
2,505
Replenishment friction
16.1%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +207.1 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~207.1 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • monthly_volume_mean
    +223.4
  • Cooler_Count
    +156.9
  • climate_jan_humid_pct
    +148.1
  • Outlet_Size_Large
    +80.0
  • monthly_volume_q95
    +70.5

Top reasons the score is held back

Largest negative SHAP contributors.

  • Outlet_Size_Extra Large
    -144.5
  • Province_Western
    -2.9
  • Outlet_Type_SMMT
    -2.0
  • competitors_1km
    -0.7
  • type_weighted_pressure
    -0.6

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 1,035.5 L → after 1,035.5 L
Remove competitive drag+0.7 L / mo
base 1,035.5 L → after 1,036.2 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.