All outlets

OUT_19284

SMMT · Large · Southern · distributor DIST_S_01

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
987.9 L
Recent monthly avg
444.8 L
Own Q90
860.5 L
Active months
30 / 36
Coolers
4
Local competitors (1 km)
7
HHI (1.5 km)
3,269
Replenishment friction
3.3%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +198.3 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~198.3 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • monthly_volume_mean
    +221.3
  • Cooler_Count
    +156.8
  • climate_jan_humid_pct
    +145.3
  • Outlet_Size_Large
    +73.6
  • monthly_volume_q95
    +65.6

Top reasons the score is held back

Largest negative SHAP contributors.

  • Outlet_Size_Extra Large
    -144.2
  • Province_Western
    -3.0
  • Outlet_Type_SMMT
    -2.5
  • competitors_1km
    -1.2
  • Distributor_ID_DIST_W_01
    -0.9

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 991.6 L → after 991.6 L
Remove competitive drag0.0 L / mo
base 991.6 L → after 991.6 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.