All outlets

OUT_19195

SMMT · Medium · Southern · distributor DIST_S_02

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
278.4 L
Recent monthly avg
95.2 L
Own Q90
228.5 L
Active months
24 / 36
Coolers
1
Local competitors (1 km)
8
HHI (1.5 km)
2,282
Replenishment friction
20.8%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +55.2 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~55.2 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • climate_jan_humid_pct
    +55.9
  • Outlet_Size_Small
    +38.7
  • Outlet_Size_Medium
    +22.2
  • Province_Southern
    +8.2
  • Latitude
    +5.8

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -70.8
  • Outlet_Size_Extra Large
    -33.0
  • Outlet_Size_Large
    -24.0
  • monthly_volume_median
    -20.8
  • monthly_volume_q95
    -19.3

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 275.8 L → after 275.8 L
Remove competitive drag0.0 L / mo
base 275.8 L → after 275.8 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.