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OUT_19149

Grocery · Small · Southern · distributor DIST_S_02

Critical

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
87.1 L
Recent monthly avg
10.9 L
Own Q90
39.2 L
Active months
15 / 36
Coolers
1
Local competitors (1 km)
8
HHI (1.5 km)
1,979
Replenishment friction
20.0%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +17.5 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~17.5 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

  2. Rank 2 · cooler

    Add 2th cooler to outlet

    +10.3 L / mo

    Counterfactual model predicts +10.3 L/month if cooler capacity is increased.

Top reasons the score is high

Largest positive SHAP contributors.

  • climate_jan_humid_pct
    +39.3
  • Latitude
    +6.0
  • Province_Southern
    +4.7
  • Outlet_Type_Grocery
    +2.4
  • spatial_demand_score
    +1.9

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -79.5
  • Outlet_Size_Extra Large
    -33.1
  • monthly_volume_q95
    -31.5
  • monthly_volume_std
    -28.1
  • Outlet_Size_Small
    -27.5

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler+10.3 L / mo
base 87.4 L → after 97.7 L
Remove competitive drag0.0 L / mo
base 87.4 L → after 87.4 L

Cooler deployment business case

Assumes LKR 50,000 unit cost, 12% gross margin, 12% cost of capital.

Monthly uplift
10.3 L
Monthly margin
LKR 332
Payback
150.6 mo
24-mo NPV
LKR -42,906

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.