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OUT_18910

SMMT · Medium · Southern · distributor DIST_S_02

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
255.2 L
Recent monthly avg
97.7 L
Own Q90
202.5 L
Active months
27 / 36
Coolers
2
Local competitors (1 km)
6
HHI (1.5 km)
2,283
Replenishment friction
22.2%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · cooler

    Add 3th cooler to outlet

    +436.9 L / mo

    Counterfactual model predicts +436.8 L/month if cooler capacity is increased.

  2. Rank 2 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +51.2 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~51.2 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • climate_jan_humid_pct
    +57.4
  • Outlet_Size_Small
    +37.1
  • Outlet_Size_Medium
    +20.2
  • Province_Southern
    +8.0
  • Latitude
    +5.7

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -74.5
  • Outlet_Size_Extra Large
    -32.5
  • monthly_volume_q95
    -24.1
  • Outlet_Size_Large
    -22.6
  • monthly_volume_median
    -20.6

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler+436.8 L / mo
base 256.1 L → after 693.0 L
Remove competitive drag0.0 L / mo
base 256.1 L → after 256.1 L

Cooler deployment business case

Assumes LKR 50,000 unit cost, 12% gross margin, 12% cost of capital.

Monthly uplift
436.8 L
Monthly margin
LKR 14,837
Payback
3.4 mo
24-mo NPV
LKR 267,117

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.