OUT_18637
SMMT · Large · Southern · distributor DIST_S_02
Predicted potential
January 2026 if systemic constraints were relieved.
Geographical Location
Store location on the map.
Recommended actions
Top-3 prescriptive interventions ranked by expected monthly L uplift.
- Rank 1 · festival_promo+204.4 L / mo
Schedule promotional push for Christmas + New Year peak
Historical seasonality and Sri Lanka demand calendar imply ~204.4 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.
- Rank 2 · merchandising+0.5 L / mo
Deploy prime-shelf branded merchandising (posters, shelf-talkers)
Outlet faces type-weighted competition pressure of 7.3 from nearby same-type stores. Targeted in-store branded visibility recovers an estimated 0.5 L/month of intercepted traffic.
Top reasons the score is high
Largest positive SHAP contributors.
- monthly_volume_mean+222.7
- Cooler_Count+156.3
- climate_jan_humid_pct+148.5
- monthly_volume_q95+78.4
- Outlet_Size_Large+77.3
Top reasons the score is held back
Largest negative SHAP contributors.
- Outlet_Size_Extra Large-143.8
- Province_Western-2.9
- Outlet_Type_SMMT-2.3
- super_premium_share-1.4
- type_weighted_pressure-1.1
What-if scenarios
Model-predicted deltas if a constraint were relieved.
AI explanation
A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.
Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.