All outlets

OUT_18614

SMMT · Large · Southern · distributor DIST_S_02

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
1,050.4 L
Recent monthly avg
426.0 L
Own Q90
683.9 L
Active months
29 / 36
Coolers
2
Local competitors (1 km)
6
HHI (1.5 km)
3,669
Replenishment friction
13.8%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +201.7 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~201.7 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • monthly_volume_mean
    +313.9
  • climate_jan_humid_pct
    +139.8
  • monthly_volume_std
    +84.8
  • monthly_volume_q95
    +83.2
  • Outlet_Size_Large
    +78.9

Top reasons the score is held back

Largest negative SHAP contributors.

  • Outlet_Size_Extra Large
    -136.1
  • Outlet_Size_Medium
    -2.9
  • Province_Western
    -2.7
  • Outlet_Type_SMMT
    -2.3
  • avg_price_per_liter
    -1.8

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 1,008.6 L → after 1,008.6 L
Remove competitive drag+1.1 L / mo
base 1,008.6 L → after 1,009.7 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.