All outlets

OUT_18398

SMMT · Large · Southern · distributor DIST_S_01

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
977.5 L
Recent monthly avg
461.2 L
Own Q90
877.9 L
Active months
31 / 36
Coolers
5
Local competitors (1 km)
7
HHI (1.5 km)
2,475
Replenishment friction
6.5%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +199.8 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~199.8 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • Cooler_Count
    +311.2
  • climate_jan_humid_pct
    +150.0
  • monthly_volume_mean
    +95.9
  • monthly_volume_q95
    +81.4
  • Outlet_Size_Large
    +76.0

Top reasons the score is held back

Largest negative SHAP contributors.

  • Outlet_Size_Extra Large
    -142.7
  • mid_share
    -4.0
  • mass_share
    -2.8
  • Province_Western
    -2.7
  • Outlet_Type_SMMT
    -2.3

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 999.2 L → after 999.2 L
Remove competitive drag0.0 L / mo
base 999.2 L → after 999.2 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.