All outlets

OUT_17854

SMMT · Extra Large · Southern · distributor DIST_S_02

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
2,488.1 L
Recent monthly avg
1,360.8 L
Own Q90
1,991.4 L
Active months
33 / 36
Coolers
3
Local competitors (1 km)
6
HHI (1.5 km)
2,142
Replenishment friction
3.0%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +492.0 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~492.0 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • Outlet_Size_Extra Large
    +793.8
  • monthly_volume_mean
    +419.3
  • climate_jan_humid_pct
    +263.5
  • Cooler_Count
    +189.8
  • monthly_volume_median
    +128.5

Top reasons the score is held back

Largest negative SHAP contributors.

  • Outlet_Size_Large
    -30.4
  • premium_share
    -4.1
  • Province_Western
    -3.9
  • Outlet_Type_Grocery
    -1.2
  • Distributor_ID_DIST_W_01
    -0.9

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 2,460.1 L → after 2,460.1 L
Remove competitive drag0.0 L / mo
base 2,460.1 L → after 2,460.1 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.