OUT_17762
SMMT · Medium · Southern · distributor DIST_S_01
Predicted potential
January 2026 if systemic constraints were relieved.
Geographical Location
Store location on the map.
Recommended actions
Top-3 prescriptive interventions ranked by expected monthly L uplift.
- Rank 1 · cooler+442.7 L / mo
Add 3th cooler to outlet
Counterfactual model predicts +442.7 L/month if cooler capacity is increased.
- Rank 2 · festival_promo+51.4 L / mo
Schedule promotional push for Christmas + New Year peak
Historical seasonality and Sri Lanka demand calendar imply ~51.4 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.
- Rank 3 · sku_mix+8.2 L / mo
Shift SKU mix toward premium (stock 1-2 additional premium SKUs)
Outlet currently sells 10.1% premium SKUs vs top-performing peers in the same cohort at 15.5%. Closing this gap typically lifts volume by ~8.2 L/month.
Top reasons the score is high
Largest positive SHAP contributors.
- climate_jan_humid_pct+57.3
- Outlet_Size_Small+36.9
- Outlet_Size_Medium+20.4
- Province_Southern+8.2
- Latitude+5.7
Top reasons the score is held back
Largest negative SHAP contributors.
- monthly_volume_mean-74.6
- Outlet_Size_Extra Large-32.2
- monthly_volume_q95-23.4
- Outlet_Size_Large-22.7
- monthly_volume_median-20.5
What-if scenarios
Model-predicted deltas if a constraint were relieved.
Cooler deployment business case
Assumes LKR 50,000 unit cost, 12% gross margin, 12% cost of capital.
AI explanation
A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.
Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.