All outlets

OUT_17418

SMMT · Medium · Southern · distributor DIST_S_01

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
279.8 L
Recent monthly avg
103.3 L
Own Q90
239.9 L
Active months
23 / 36
Coolers
1
Local competitors (1 km)
8
HHI (1.5 km)
1,969
Replenishment friction
13.0%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +57.4 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~57.4 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

  2. Rank 2 · sku_mix

    Shift SKU mix toward premium (stock 1-2 additional premium SKUs)

    +10.2 L / mo

    Outlet currently sells 9.5% premium SKUs vs top-performing peers in the same cohort at 15.5%. Closing this gap typically lifts volume by ~10.2 L/month.

Top reasons the score is high

Largest positive SHAP contributors.

  • climate_jan_humid_pct
    +54.9
  • Outlet_Size_Small
    +40.2
  • Outlet_Size_Medium
    +23.3
  • Province_Southern
    +7.6
  • monthly_volume_std
    +7.0

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -69.9
  • Outlet_Size_Extra Large
    -32.7
  • Outlet_Size_Large
    -23.6
  • monthly_volume_median
    -20.7
  • monthly_volume_q95
    -12.9

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 286.8 L → after 286.8 L
Remove competitive drag0.0 L / mo
base 286.8 L → after 286.8 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.