All outlets

OUT_17263

SMMT · Large · Southern · distributor DIST_S_01

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
1,039.0 L
Recent monthly avg
457.2 L
Own Q90
851.6 L
Active months
28 / 36
Coolers
2
Local competitors (1 km)
5
HHI (1.5 km)
2,349
Replenishment friction
14.3%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +200.4 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~200.4 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • monthly_volume_mean
    +315.6
  • climate_jan_humid_pct
    +130.0
  • monthly_volume_q95
    +93.1
  • monthly_volume_std
    +85.7
  • Outlet_Size_Large
    +79.4

Top reasons the score is held back

Largest negative SHAP contributors.

  • Outlet_Size_Extra Large
    -135.0
  • Outlet_Size_Medium
    -3.0
  • Outlet_Type_SMMT
    -2.8
  • Province_Western
    -2.7
  • super_premium_share
    -1.8

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 1,001.9 L → after 1,001.9 L
Remove competitive drag0.0 L / mo
base 1,001.9 L → after 1,001.9 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.