All outlets

OUT_17159

SMMT · Medium · Southern · distributor DIST_S_02

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
274.1 L
Recent monthly avg
72.4 L
Own Q90
195.5 L
Active months
21 / 36
Coolers
1
Local competitors (1 km)
4
HHI (1.5 km)
1,833
Replenishment friction
28.6%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +53.1 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~53.1 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

  2. Rank 2 · sku_mix

    Shift SKU mix toward premium (stock 1-2 additional premium SKUs)

    +8.6 L / mo

    Outlet currently sells 10.1% premium SKUs vs top-performing peers in the same cohort at 15.5%. Closing this gap typically lifts volume by ~8.6 L/month.

Top reasons the score is high

Largest positive SHAP contributors.

  • climate_jan_humid_pct
    +57.5
  • Outlet_Size_Small
    +37.9
  • Outlet_Size_Medium
    +21.3
  • Province_Southern
    +8.4
  • Latitude
    +6.1

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -70.8
  • Outlet_Size_Extra Large
    -32.8
  • Outlet_Size_Large
    -23.6
  • monthly_volume_q95
    -22.4
  • monthly_volume_median
    -20.9

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 265.6 L → after 265.6 L
Remove competitive drag0.0 L / mo
base 265.6 L → after 265.6 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.