All outlets

OUT_17020

SMMT · Small · Southern · distributor DIST_S_01

Critical

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
101.4 L
Recent monthly avg
12.6 L
Own Q90
35.3 L
Active months
13 / 36
Coolers
0
Local competitors (1 km)
6
HHI (1.5 km)
2,620
Replenishment friction
0.0%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +20.5 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~20.5 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • climate_jan_humid_pct
    +40.3
  • Latitude
    +5.9
  • Province_Southern
    +4.7
  • monthly_cv
    +2.4
  • mass_share
    +2.3

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -78.3
  • Outlet_Size_Extra Large
    -33.2
  • monthly_volume_q95
    -30.2
  • Outlet_Size_Small
    -28.9
  • Outlet_Size_Large
    -25.6

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 102.4 L → after 102.4 L
Remove competitive drag0.0 L / mo
base 102.4 L → after 102.4 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.