All outlets

OUT_16778

SMMT · Medium · North-Western · distributor DIST_NW_02

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
216.6 L
Recent monthly avg
94.5 L
Own Q90
223.7 L
Active months
22 / 36
Coolers
1
Local competitors (1 km)
3
HHI (1.5 km)
4,419
Replenishment friction
50.0%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +41.4 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~41.4 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • Outlet_Size_Small
    +33.4
  • Outlet_Size_Medium
    +18.1
  • monthly_volume_std
    +6.1
  • Longitude
    +0.5
  • spatial_demand_score
    +0.4

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -56.5
  • Outlet_Size_Extra Large
    -27.8
  • Outlet_Size_Large
    -20.3
  • monthly_volume_median
    -15.7
  • climate_jan_humid_pct
    -9.6

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 206.8 L → after 206.8 L
Remove competitive drag0.0 L / mo
base 206.8 L → after 206.8 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.