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OUT_16562

SMMT · Large · North-Western · distributor DIST_NW_01

Moderate

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
575.0 L
Recent monthly avg
23.2 L
Own Q90
65.6 L
Active months
20 / 36
Coolers
3
Local competitors (1 km)
4
HHI (1.5 km)
1,998
Replenishment friction
25.0%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +111.9 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~111.9 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • Cooler_Count
    +307.7
  • Outlet_Size_Large
    +78.4
  • Outlet_Size_Small
    +60.8
  • Outlet_Size_Medium
    +2.6
  • Longitude
    +0.6

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -51.2
  • Outlet_Size_Extra Large
    -50.8
  • monthly_volume_q95
    -24.3
  • climate_jan_humid_pct
    -16.6
  • monthly_volume_std
    -14.7

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 559.3 L → after 559.3 L
Remove competitive drag0.0 L / mo
base 559.3 L → after 559.3 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.