All outlets

OUT_16497

SMMT · Large · North-Western · distributor DIST_NW_02

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
714.6 L
Recent monthly avg
456.2 L
Own Q90
697.0 L
Active months
29 / 36
Coolers
4
Local competitors (1 km)
1
HHI (1.5 km)
3,499
Replenishment friction
13.8%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +145.1 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~145.1 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • monthly_volume_mean
    +188.0
  • Cooler_Count
    +138.8
  • Outlet_Size_Large
    +66.9
  • monthly_volume_q95
    +54.7
  • monthly_volume_std
    +50.6

Top reasons the score is held back

Largest negative SHAP contributors.

  • Outlet_Size_Extra Large
    -118.5
  • climate_jan_humid_pct
    -24.3
  • Province_Western
    -6.7
  • Latitude
    -3.7
  • Province_Southern
    -3.4

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 725.6 L → after 725.6 L
Remove competitive drag0.0 L / mo
base 725.6 L → after 725.6 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.