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OUT_16329

SMMT · Extra Large · North-Western · distributor DIST_NW_01

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
1,619.3 L
Recent monthly avg
1,331.2 L
Own Q90
1,810.7 L
Active months
34 / 36
Coolers
5
Local competitors (1 km)
2
HHI (1.5 km)
7,945
Replenishment friction
5.9%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +329.1 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~329.1 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • Outlet_Size_Extra Large
    +650.4
  • Cooler_Count
    +309.1
  • monthly_volume_mean
    +245.8
  • monthly_volume_median
    +84.8
  • monthly_volume_q95
    +77.9

Top reasons the score is held back

Largest negative SHAP contributors.

  • climate_jan_humid_pct
    -38.7
  • Outlet_Size_Large
    -28.1
  • Province_Western
    -9.3
  • Latitude
    -7.1
  • monthly_cv
    -5.6

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 1,645.3 L → after 1,645.3 L
Remove competitive drag0.0 L / mo
base 1,645.3 L → after 1,645.3 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.