All outlets

OUT_16228

SMMT · Extra Large · North-Western · distributor DIST_NW_02

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
1,692.3 L
Recent monthly avg
1,376.0 L
Own Q90
1,826.6 L
Active months
35 / 36
Coolers
4
Local competitors (1 km)
5
HHI (1.5 km)
3,112
Replenishment friction
2.9%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +338.9 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~338.9 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • Outlet_Size_Extra Large
    +658.3
  • monthly_volume_mean
    +354.3
  • Cooler_Count
    +163.5
  • monthly_volume_q95
    +109.4
  • monthly_volume_median
    +92.0

Top reasons the score is held back

Largest negative SHAP contributors.

  • climate_jan_humid_pct
    -37.3
  • Outlet_Size_Large
    -28.2
  • Distributor_ID_DIST_NW_02
    -9.7
  • Province_Western
    -9.7
  • Latitude
    -6.5

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 1,694.4 L → after 1,694.4 L
Remove competitive drag0.0 L / mo
base 1,694.4 L → after 1,694.4 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.