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OUT_15825

Kiosk · Large · North-Western · distributor DIST_NW_02

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
647.6 L
Recent monthly avg
452.0 L
Own Q90
646.3 L
Active months
30 / 36
Coolers
4
Local competitors (1 km)
3
HHI (1.5 km)
2,986
Replenishment friction
13.3%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +131.2 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~131.2 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

  2. Rank 2 · merchandising

    Deploy prime-shelf branded merchandising (posters, shelf-talkers)

    +0.5 L / mo

    Outlet faces type-weighted competition pressure of 5.6 from nearby same-type stores. Targeted in-store branded visibility recovers an estimated 0.5 L/month of intercepted traffic.

Top reasons the score is high

Largest positive SHAP contributors.

  • monthly_volume_mean
    +184.4
  • Cooler_Count
    +138.5
  • Outlet_Size_Large
    +64.3
  • monthly_volume_std
    +44.2
  • monthly_volume_median
    +37.3

Top reasons the score is held back

Largest negative SHAP contributors.

  • Outlet_Size_Extra Large
    -116.5
  • climate_jan_humid_pct
    -22.7
  • Province_Western
    -6.0
  • Latitude
    -5.5
  • Province_Southern
    -3.4

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 655.9 L → after 655.9 L
Remove competitive drag+1.2 L / mo
base 655.9 L → after 657.1 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.