All outlets

OUT_15705

Grocery · Large · North-Western · distributor DIST_NW_01

Moderate

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
564.4 L
Recent monthly avg
27.2 L
Own Q90
87.1 L
Active months
18 / 36
Coolers
4
Local competitors (1 km)
3
HHI (1.5 km)
4,861
Replenishment friction
44.4%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · cooler

    Add 5th cooler to outlet

    +323.7 L / mo

    Counterfactual model predicts +323.7 L/month if cooler capacity is increased.

  2. Rank 2 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +116.1 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~116.1 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • Cooler_Count
    +308.3
  • Outlet_Size_Large
    +81.1
  • Outlet_Size_Small
    +61.3
  • avg_price_per_liter
    +5.0
  • super_premium_share
    +4.2

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -51.2
  • Outlet_Size_Extra Large
    -50.4
  • monthly_volume_q95
    -22.5
  • climate_jan_humid_pct
    -16.8
  • monthly_volume_median
    -13.0

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler+323.7 L / mo
base 580.3 L → after 904.0 L
Remove competitive drag0.0 L / mo
base 580.3 L → after 580.3 L

Cooler deployment business case

Assumes LKR 50,000 unit cost, 12% gross margin, 12% cost of capital.

Monthly uplift
323.7 L
Monthly margin
LKR 8,929
Payback
5.6 mo
24-mo NPV
LKR 140,852

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.