OUT_15636
SMMT · Small · North-Western · distributor DIST_NW_01
Predicted potential
January 2026 if systemic constraints were relieved.
Geographical Location
Store location on the map.
Recommended actions
Top-3 prescriptive interventions ranked by expected monthly L uplift.
- Rank 1 · festival_promo+13.8 L / mo
Schedule promotional push for Christmas + New Year peak
Historical seasonality and Sri Lanka demand calendar imply ~13.8 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.
- Rank 2 · cooler+1.8 L / mo
Add 2th cooler to outlet
Counterfactual model predicts +1.8 L/month if cooler capacity is increased.
Top reasons the score is high
Largest positive SHAP contributors.
- mid_share+5.2
- monthly_cv+2.4
- mass_share+2.0
- spatial_demand_score+0.7
- Longitude+0.5
Top reasons the score is held back
Largest negative SHAP contributors.
- monthly_volume_mean-61.5
- Outlet_Size_Extra Large-29.5
- Outlet_Size_Small-25.2
- monthly_volume_q95-25.2
- monthly_volume_std-23.8
What-if scenarios
Model-predicted deltas if a constraint were relieved.
AI explanation
A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.
Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.