OUT_15220
SMMT · Medium · North-Western · distributor DIST_NW_02
Predicted potential
January 2026 if systemic constraints were relieved.
Geographical Location
Store location on the map.
Recommended actions
Top-3 prescriptive interventions ranked by expected monthly L uplift.
- Rank 1 · cooler+299.9 L / mo
Add 3th cooler to outlet
Counterfactual model predicts +299.9 L/month if cooler capacity is increased.
- Rank 2 · festival_promo+44.2 L / mo
Schedule promotional push for Christmas + New Year peak
Historical seasonality and Sri Lanka demand calendar imply ~44.2 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.
Top reasons the score is high
Largest positive SHAP contributors.
- Outlet_Size_Small+35.2
- Outlet_Size_Medium+17.1
- monthly_volume_std+4.2
- mid_share+1.0
- mass_share+0.7
Top reasons the score is held back
Largest negative SHAP contributors.
- monthly_volume_mean-60.2
- Outlet_Size_Extra Large-28.3
- Outlet_Size_Large-20.4
- monthly_volume_median-15.7
- climate_jan_humid_pct-9.7
What-if scenarios
Model-predicted deltas if a constraint were relieved.
Cooler deployment business case
Assumes LKR 50,000 unit cost, 12% gross margin, 12% cost of capital.
AI explanation
A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.
Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.