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OUT_15055

SMMT · Extra Large · North-Western · distributor DIST_NW_02

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
1,817.8 L
Recent monthly avg
1,370.9 L
Own Q90
1,886.5 L
Active months
35 / 36
Coolers
2
Local competitors (1 km)
2
HHI (1.5 km)
7,100
Replenishment friction
2.9%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +355.9 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~355.9 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • Outlet_Size_Extra Large
    +652.8
  • monthly_volume_mean
    +443.2
  • monthly_volume_q95
    +169.0
  • monthly_volume_median
    +130.3
  • monthly_volume_std
    +116.1

Top reasons the score is held back

Largest negative SHAP contributors.

  • climate_jan_humid_pct
    -34.0
  • Outlet_Size_Large
    -29.9
  • Province_Western
    -10.1
  • Province_Southern
    -4.3
  • Outlet_Type_SMMT
    -3.7

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 1,779.7 L → after 1,779.7 L
Remove competitive drag0.0 L / mo
base 1,779.7 L → after 1,779.7 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.