All outlets

OUT_15042

SMMT · Large · North-Western · distributor DIST_NW_02

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
706.0 L
Recent monthly avg
474.2 L
Own Q90
728.8 L
Active months
30 / 36
Coolers
4
Local competitors (1 km)
5
HHI (1.5 km)
1,802
Replenishment friction
20.0%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +142.5 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~142.5 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • monthly_volume_mean
    +192.3
  • Cooler_Count
    +136.5
  • Outlet_Size_Large
    +63.7
  • monthly_volume_q95
    +60.1
  • monthly_volume_std
    +52.0

Top reasons the score is held back

Largest negative SHAP contributors.

  • Outlet_Size_Extra Large
    -118.2
  • climate_jan_humid_pct
    -23.6
  • Province_Western
    -6.6
  • mass_share
    -3.9
  • Latitude
    -3.5

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 712.3 L → after 712.3 L
Remove competitive drag0.0 L / mo
base 712.3 L → after 712.3 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.