All outlets

OUT_14993

SMMT · Large · North-Western · distributor DIST_NW_01

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
794.1 L
Recent monthly avg
465.6 L
Own Q90
733.9 L
Active months
29 / 36
Coolers
2
Local competitors (1 km)
6
HHI (1.5 km)
2,346
Replenishment friction
10.3%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +150.1 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~150.1 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • monthly_volume_mean
    +267.3
  • monthly_volume_std
    +76.4
  • monthly_volume_q95
    +75.1
  • Outlet_Size_Large
    +71.5
  • monthly_volume_median
    +54.2

Top reasons the score is held back

Largest negative SHAP contributors.

  • Outlet_Size_Extra Large
    -112.2
  • climate_jan_humid_pct
    -21.8
  • Province_Western
    -7.5
  • Latitude
    -3.5
  • Province_Southern
    -3.3

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 750.3 L → after 750.3 L
Remove competitive drag0.0 L / mo
base 750.3 L → after 750.3 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.