OUT_14885
SMMT · Large · North-Western · distributor DIST_NW_02
Predicted potential
January 2026 if systemic constraints were relieved.
Geographical Location
Store location on the map.
Recommended actions
Top-3 prescriptive interventions ranked by expected monthly L uplift.
- Rank 1 · festival_promo+132.0 L / mo
Schedule promotional push for Christmas + New Year peak
Historical seasonality and Sri Lanka demand calendar imply ~132.0 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.
- Rank 2 · merchandising+0.5 L / mo
Deploy prime-shelf branded merchandising (posters, shelf-talkers)
Outlet faces type-weighted competition pressure of 5.1 from nearby same-type stores. Targeted in-store branded visibility recovers an estimated 0.5 L/month of intercepted traffic.
Top reasons the score is high
Largest positive SHAP contributors.
- Cooler_Count+283.1
- monthly_volume_mean+74.4
- Outlet_Size_Large+63.4
- monthly_volume_median+37.7
- monthly_volume_q95+21.9
Top reasons the score is held back
Largest negative SHAP contributors.
- Outlet_Size_Extra Large-119.7
- climate_jan_humid_pct-24.1
- Latitude-7.7
- Province_Western-4.7
- avg_price_per_liter-3.6
What-if scenarios
Model-predicted deltas if a constraint were relieved.
AI explanation
A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.
Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.