All outlets

OUT_14472

Grocery · Medium · North-Western · distributor DIST_NW_01

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
218.2 L
Recent monthly avg
136.1 L
Own Q90
224.2 L
Active months
28 / 36
Coolers
1
Local competitors (1 km)
4
HHI (1.5 km)
3,815
Replenishment friction
21.4%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +41.1 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~41.1 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • Outlet_Size_Small
    +32.2
  • Outlet_Size_Medium
    +17.4
  • mass_share
    +2.6
  • mid_share
    +1.7
  • super_premium_share
    +1.4

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -57.2
  • Outlet_Size_Extra Large
    -28.6
  • Outlet_Size_Large
    -21.8
  • monthly_volume_median
    -16.1
  • monthly_volume_q95
    -14.9

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 205.4 L → after 205.4 L
Remove competitive drag0.0 L / mo
base 205.4 L → after 205.4 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.