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OUT_14275

Grocery · Medium · North-Western · distributor DIST_NW_01

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
217.8 L
Recent monthly avg
95.8 L
Own Q90
217.3 L
Active months
23 / 36
Coolers
2
Local competitors (1 km)
1
HHI (1.5 km)
3,385
Replenishment friction
34.8%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · cooler

    Add 3th cooler to outlet

    +292.9 L / mo

    Counterfactual model predicts +292.9 L/month if cooler capacity is increased.

  2. Rank 2 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +42.0 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~42.0 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • Outlet_Size_Small
    +33.2
  • Outlet_Size_Medium
    +15.9
  • Outlet_Type_Grocery
    +1.4
  • mid_share
    +1.3
  • monthly_volume_std
    +0.7

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -60.6
  • Outlet_Size_Extra Large
    -28.5
  • Outlet_Size_Large
    -20.2
  • monthly_volume_median
    -15.8
  • monthly_volume_q95
    -10.5

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler+292.9 L / mo
base 209.8 L → after 502.8 L
Remove competitive drag0.0 L / mo
base 209.8 L → after 209.8 L

Cooler deployment business case

Assumes LKR 50,000 unit cost, 12% gross margin, 12% cost of capital.

Monthly uplift
292.9 L
Monthly margin
LKR 9,330
Payback
5.4 mo
24-mo NPV
LKR 149,412

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.