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OUT_13974

Bakery · Large · North-Western · distributor DIST_NW_02

Moderate

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
585.7 L
Recent monthly avg
22.9 L
Own Q90
81.0 L
Active months
19 / 36
Coolers
4
Local competitors (1 km)
3
HHI (1.5 km)
3,726
Replenishment friction
15.8%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · cooler

    Add 5th cooler to outlet

    +317.0 L / mo

    Counterfactual model predicts +317.0 L/month if cooler capacity is increased.

  2. Rank 2 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +119.7 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~119.7 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • Cooler_Count
    +314.2
  • Outlet_Size_Large
    +85.7
  • Outlet_Size_Small
    +61.8
  • mass_share
    +4.7
  • super_premium_share
    +4.2

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -50.4
  • Outlet_Size_Extra Large
    -50.4
  • monthly_volume_q95
    -23.1
  • climate_jan_humid_pct
    -16.7
  • monthly_volume_std
    -14.4

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler+317.0 L / mo
base 598.5 L → after 915.5 L
Remove competitive drag0.0 L / mo
base 598.5 L → after 598.5 L

Cooler deployment business case

Assumes LKR 50,000 unit cost, 12% gross margin, 12% cost of capital.

Monthly uplift
317.0 L
Monthly margin
LKR 9,484
Payback
5.3 mo
24-mo NPV
LKR 152,695

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.