All outlets

OUT_13950

SMMT · Large · North-Western · distributor DIST_NW_01

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
639.9 L
Recent monthly avg
446.8 L
Own Q90
674.8 L
Active months
30 / 36
Coolers
5
Local competitors (1 km)
2
HHI (1.5 km)
2,307
Replenishment friction
13.3%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +131.9 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~131.9 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • Cooler_Count
    +283.0
  • monthly_volume_mean
    +75.3
  • Outlet_Size_Large
    +62.0
  • monthly_volume_median
    +36.7
  • monthly_volume_q95
    +22.2

Top reasons the score is held back

Largest negative SHAP contributors.

  • Outlet_Size_Extra Large
    -119.4
  • climate_jan_humid_pct
    -26.5
  • Latitude
    -7.1
  • Province_Western
    -4.9
  • avg_price_per_liter
    -3.7

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 659.3 L → after 659.3 L
Remove competitive drag0.0 L / mo
base 659.3 L → after 659.3 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.