OUT_13490
SMMT · Medium · North-Western · distributor DIST_NW_02
Predicted potential
January 2026 if systemic constraints were relieved.
Geographical Location
Store location on the map.
Recommended actions
Top-3 prescriptive interventions ranked by expected monthly L uplift.
- Rank 1 · cooler+285.7 L / mo
Add 3th cooler to outlet
Counterfactual model predicts +285.7 L/month if cooler capacity is increased.
- Rank 2 · festival_promo+43.2 L / mo
Schedule promotional push for Christmas + New Year peak
Historical seasonality and Sri Lanka demand calendar imply ~43.2 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.
Top reasons the score is high
Largest positive SHAP contributors.
- Outlet_Size_Small+34.7
- Outlet_Size_Medium+17.1
- monthly_volume_std+3.2
- territory_radius_m+0.6
- Longitude+0.5
Top reasons the score is held back
Largest negative SHAP contributors.
- monthly_volume_mean-60.1
- Outlet_Size_Extra Large-28.4
- Outlet_Size_Large-20.1
- monthly_volume_median-15.7
- climate_jan_humid_pct-9.7
What-if scenarios
Model-predicted deltas if a constraint were relieved.
Cooler deployment business case
Assumes LKR 50,000 unit cost, 12% gross margin, 12% cost of capital.
AI explanation
A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.
Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.