All outlets

OUT_13362

Hotel · Small · North-Western · distributor DIST_NW_02

Critical

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
67.8 L
Recent monthly avg
11.9 L
Own Q90
48.6 L
Active months
13 / 36
Coolers
1
Local competitors (1 km)
6
HHI (1.5 km)
3,089
Replenishment friction
15.4%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +13.9 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~13.9 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

  2. Rank 2 · sku_mix

    Shift SKU mix toward premium (stock 1-2 additional premium SKUs)

    +2.6 L / mo

    Outlet currently sells 5.7% premium SKUs vs top-performing peers in the same cohort at 11.9%. Closing this gap typically lifts volume by ~2.6 L/month.

  3. Rank 3 · cooler

    Add 2th cooler to outlet

    +1.8 L / mo

    Counterfactual model predicts +1.8 L/month if cooler capacity is increased.

Top reasons the score is high

Largest positive SHAP contributors.

  • mid_share
    +2.9
  • avg_price_per_liter
    +2.4
  • mass_share
    +2.1
  • super_premium_share
    +1.8
  • monthly_cv
    +1.7

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -63.2
  • Outlet_Size_Extra Large
    -29.3
  • Outlet_Size_Small
    -25.4
  • monthly_volume_q95
    -25.1
  • monthly_volume_std
    -23.7

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler+1.8 L / mo
base 69.3 L → after 71.1 L
Remove competitive drag0.0 L / mo
base 69.3 L → after 69.3 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.