All outlets

OUT_12485

SMMT · Large · Central · distributor DIST_C_03

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
738.3 L
Recent monthly avg
437.0 L
Own Q90
861.4 L
Active months
27 / 36
Coolers
5
Local competitors (1 km)
4
HHI (1.5 km)
4,993
Replenishment friction
14.8%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +151.8 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~151.8 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • Cooler_Count
    +283.0
  • monthly_volume_mean
    +86.5
  • monthly_volume_q95
    +84.0
  • Outlet_Size_Large
    +68.8
  • monthly_volume_median
    +38.8

Top reasons the score is held back

Largest negative SHAP contributors.

  • Outlet_Size_Extra Large
    -116.9
  • climate_jan_humid_pct
    -24.0
  • Province_Western
    -6.3
  • mid_share
    -3.3
  • Latitude
    -3.2

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 758.8 L → after 758.8 L
Remove competitive drag0.0 L / mo
base 758.8 L → after 758.8 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.