OUT_12322
SMMT · Small · Central · distributor DIST_C_02
Predicted potential
January 2026 if systemic constraints were relieved.
Geographical Location
Store location on the map.
Recommended actions
Top-3 prescriptive interventions ranked by expected monthly L uplift.
- Rank 1 · festival_promo+12.2 L / mo
Schedule promotional push for Christmas + New Year peak
Historical seasonality and Sri Lanka demand calendar imply ~12.2 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.
- Rank 2 · cooler+1.8 L / mo
Add 2th cooler to outlet
Counterfactual model predicts +1.8 L/month if cooler capacity is increased.
Top reasons the score is high
Largest positive SHAP contributors.
- Longitude+1.1
- hhi_1500m+0.7
- Outlet_Type_Hotel+0.4
- monthly_cv+0.3
- population_score_norm+0.3
Top reasons the score is held back
Largest negative SHAP contributors.
- monthly_volume_mean-61.7
- Outlet_Size_Extra Large-28.7
- monthly_volume_q95-24.6
- Outlet_Size_Small-24.5
- monthly_volume_std-23.3
What-if scenarios
Model-predicted deltas if a constraint were relieved.
AI explanation
A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.
Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.