All outlets

OUT_11421

SMMT · Large · Central · distributor DIST_C_01

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
733.7 L
Recent monthly avg
482.8 L
Own Q90
805.8 L
Active months
32 / 36
Coolers
3
Local competitors (1 km)
7
HHI (1.5 km)
2,846
Replenishment friction
6.3%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +145.0 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~145.0 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • monthly_volume_mean
    +195.9
  • Cooler_Count
    +136.1
  • monthly_volume_q95
    +72.9
  • Outlet_Size_Large
    +64.2
  • monthly_volume_std
    +47.0

Top reasons the score is held back

Largest negative SHAP contributors.

  • Outlet_Size_Extra Large
    -116.8
  • climate_jan_humid_pct
    -22.5
  • Province_Western
    -5.7
  • mass_share
    -5.6
  • mid_share
    -3.6

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 724.8 L → after 724.8 L
Remove competitive drag0.0 L / mo
base 724.8 L → after 724.8 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.