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OUT_11315

SMMT · Medium · Central · distributor DIST_C_01

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
230.5 L
Recent monthly avg
120.2 L
Own Q90
263.3 L
Active months
27 / 36
Coolers
2
Local competitors (1 km)
2
HHI (1.5 km)
4,751
Replenishment friction
14.8%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · cooler

    Add 3th cooler to outlet

    +291.6 L / mo

    Counterfactual model predicts +291.6 L/month if cooler capacity is increased.

  2. Rank 2 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +46.3 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~46.3 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • Outlet_Size_Small
    +35.3
  • Outlet_Size_Medium
    +17.1
  • monthly_volume_std
    +6.8
  • monthly_volume_q95
    +1.6
  • mass_share
    +1.3

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -60.3
  • Outlet_Size_Extra Large
    -28.2
  • Outlet_Size_Large
    -20.4
  • monthly_volume_median
    -15.9
  • climate_jan_humid_pct
    -9.7

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler+291.6 L / mo
base 231.7 L → after 523.3 L
Remove competitive drag0.0 L / mo
base 231.7 L → after 231.7 L

Cooler deployment business case

Assumes LKR 50,000 unit cost, 12% gross margin, 12% cost of capital.

Monthly uplift
291.6 L
Monthly margin
LKR 8,690
Payback
5.8 mo
24-mo NPV
LKR 135,727

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.