All outlets

OUT_11170

SMMT · Small · Central · distributor DIST_C_02

High

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
76.3 L
Recent monthly avg
18.3 L
Own Q90
62.3 L
Active months
15 / 36
Coolers
1
Local competitors (1 km)
12
HHI (1.5 km)
1,993
Replenishment friction
20.0%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +15.0 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~15.0 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

  2. Rank 2 · cooler

    Add 2th cooler to outlet

    +1.8 L / mo

    Counterfactual model predicts +1.8 L/month if cooler capacity is increased.

Top reasons the score is high

Largest positive SHAP contributors.

  • mid_share
    +3.1
  • mass_share
    +2.1
  • monthly_cv
    +1.3
  • Longitude
    +0.8
  • avg_price_per_liter
    +0.7

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -61.2
  • Outlet_Size_Extra Large
    -29.3
  • Outlet_Size_Small
    -25.4
  • monthly_volume_q95
    -24.9
  • Outlet_Size_Large
    -23.3

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler+1.8 L / mo
base 74.8 L → after 76.6 L
Remove competitive drag+0.1 L / mo
base 74.8 L → after 74.9 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.