All outlets

OUT_10443

SMMT · Small · Central · distributor DIST_C_03

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
76.1 L
Recent monthly avg
27.7 L
Own Q90
91.0 L
Active months
21 / 36
Coolers
0
Local competitors (1 km)
4
HHI (1.5 km)
3,278
Replenishment friction
23.8%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +15.5 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~15.5 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • spatial_demand_score
    +0.7
  • Longitude
    +0.7
  • Outlet_Type_Hotel
    +0.4
  • hhi_1500m
    +0.3
  • territory_radius_m
    +0.3

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -61.3
  • Outlet_Size_Extra Large
    -28.5
  • Outlet_Size_Small
    -23.7
  • monthly_volume_q95
    -22.1
  • Outlet_Size_Large
    -21.5

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 77.6 L → after 77.6 L
Remove competitive drag0.0 L / mo
base 77.6 L → after 77.6 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.