All outlets

OUT_10309

SMMT · Small · Central · distributor DIST_C_01

Critical

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
70.4 L
Recent monthly avg
17.8 L
Own Q90
71.2 L
Active months
16 / 36
Coolers
0
Local competitors (1 km)
5
HHI (1.5 km)
1,678
Replenishment friction
18.8%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +14.2 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~14.2 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • Longitude
    +1.5
  • monthly_cv
    +1.3
  • super_premium_share
    +1.3
  • avg_price_per_liter
    +0.8
  • Outlet_Type_Hotel
    +0.4

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -61.3
  • Outlet_Size_Extra Large
    -28.7
  • monthly_volume_q95
    -24.8
  • Outlet_Size_Small
    -24.4
  • Outlet_Size_Large
    -22.3

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 71.0 L → after 71.0 L
Remove competitive drag0.0 L / mo
base 71.0 L → after 71.0 L

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.