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OUT_09436

Bakery · Medium · Central · distributor DIST_C_01

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
216.3 L
Recent monthly avg
109.0 L
Own Q90
243.0 L
Active months
26 / 36
Coolers
2
Local competitors (1 km)
3
HHI (1.5 km)
3,097
Replenishment friction
30.8%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · cooler

    Add 3th cooler to outlet

    +287.5 L / mo

    Counterfactual model predicts +287.5 L/month if cooler capacity is increased.

  2. Rank 2 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +44.2 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~44.2 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • Outlet_Size_Small
    +34.8
  • Outlet_Size_Medium
    +16.7
  • monthly_volume_std
    +3.5
  • mass_share
    +2.3
  • mid_share
    +1.7

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -60.5
  • Outlet_Size_Extra Large
    -28.2
  • Outlet_Size_Large
    -20.6
  • monthly_volume_median
    -15.9
  • climate_jan_humid_pct
    -9.3

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler+287.5 L / mo
base 220.8 L → after 508.3 L
Remove competitive drag0.0 L / mo
base 220.8 L → after 220.8 L

Cooler deployment business case

Assumes LKR 50,000 unit cost, 12% gross margin, 12% cost of capital.

Monthly uplift
287.5 L
Monthly margin
LKR 8,778
Payback
5.7 mo
24-mo NPV
LKR 137,616

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.