All outlets

OUT_08349

SMMT · Small · Western · distributor DIST_W_01

Critical

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
66.0 L
Recent monthly avg
7.3 L
Own Q90
24.0 L
Active months
11 / 36
Coolers
0
Local competitors (1 km)
16
HHI (1.5 km)
1,143
Replenishment friction
9.1%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +12.3 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~12.3 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

  2. Rank 2 · cooler

    Place first cooler at outlet

    +2.1 L / mo

    Counterfactual model predicts +2.1 L/month if cooler capacity is increased.

Top reasons the score is high

Largest positive SHAP contributors.

  • Province_Western
    +6.3
  • monthly_cv
    +3.0
  • Distributor_ID_DIST_W_01
    +2.0
  • competitors_2km
    +1.1
  • competitors_500m
    +1.1

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -62.8
  • Outlet_Size_Extra Large
    -29.2
  • monthly_volume_q95
    -27.2
  • Outlet_Size_Small
    -24.6
  • monthly_volume_std
    -23.1

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler+2.1 L / mo
base 61.4 L → after 63.5 L
Remove competitive drag0.0 L / mo
base 61.4 L → after 61.4 L
LKR allocated for Jan 2026: LKR 104

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.