All outlets

OUT_08136

Bakery · Small · Western · distributor DIST_W_01

Critical

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
197.7 L
Recent monthly avg
9.6 L
Own Q90
33.3 L
Active months
9 / 36
Coolers
0
Local competitors (1 km)
20
HHI (1.5 km)
1,213
Replenishment friction
22.2%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +27.3 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~27.3 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

  2. Rank 2 · sku_mix

    Shift SKU mix toward premium (stock 1-2 additional premium SKUs)

    +4.2 L / mo

    Outlet currently sells 9.0% premium SKUs vs top-performing peers in the same cohort at 14.1%. Closing this gap typically lifts volume by ~4.2 L/month.

  3. Rank 3 · merchandising

    Deploy prime-shelf branded merchandising (posters, shelf-talkers)

    +0.5 L / mo

    Outlet faces type-weighted competition pressure of 17.1 from nearby same-type stores. Targeted in-store branded visibility recovers an estimated 0.5 L/month of intercepted traffic.

Top reasons the score is high

Largest positive SHAP contributors.

  • Province_Western
    +12.9
  • mid_share
    +6.0
  • same_type_competitors_1km
    +4.3
  • monthly_cv
    +4.1
  • Outlet_Type_SMMT
    +2.8

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -58.4
  • Outlet_Size_Extra Large
    -29.8
  • monthly_volume_q95
    -24.4
  • Outlet_Size_Small
    -24.1
  • Outlet_Size_Large
    -23.0

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 136.6 L → after 136.6 L
Remove competitive drag+1.3 L / mo
base 136.6 L → after 137.8 L
LKR allocated for Jan 2026: LKR 965

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.