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OUT_07983

Bakery · Medium · Western · distributor DIST_W_02

Critical

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
200.7 L
Recent monthly avg
14.6 L
Own Q90
58.8 L
Active months
12 / 36
Coolers
2
Local competitors (1 km)
19
HHI (1.5 km)
888
Replenishment friction
25.0%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · cooler

    Add 3th cooler to outlet

    +355.6 L / mo

    Counterfactual model predicts +355.6 L/month if cooler capacity is increased.

  2. Rank 2 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +39.5 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~39.5 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

Top reasons the score is high

Largest positive SHAP contributors.

  • Outlet_Size_Small
    +29.2
  • Outlet_Size_Medium
    +14.0
  • Province_Western
    +7.9
  • Outlet_Type_Bakery
    +4.5
  • monthly_cv
    +3.7

Top reasons the score is held back

Largest negative SHAP contributors.

  • monthly_volume_mean
    -62.8
  • Outlet_Size_Extra Large
    -29.0
  • monthly_volume_q95
    -26.7
  • Outlet_Size_Large
    -22.0
  • monthly_volume_std
    -18.3

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler+355.6 L / mo
base 197.5 L → after 553.0 L
Remove competitive drag0.0 L / mo
base 197.5 L → after 197.5 L
LKR allocated for Jan 2026: LKR 445

Cooler deployment business case

Assumes LKR 50,000 unit cost, 12% gross margin, 12% cost of capital.

Monthly uplift
355.6 L
Monthly margin
LKR 9,791
Payback
5.1 mo
24-mo NPV
LKR 159,270

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.