OUT_07182
SMMT · Small · Western · distributor DIST_W_02
Predicted potential
January 2026 if systemic constraints were relieved.
Geographical Location
Store location on the map.
Recommended actions
Top-3 prescriptive interventions ranked by expected monthly L uplift.
- Rank 1 · festival_promo+17.7 L / mo
Schedule promotional push for Christmas + New Year peak
Historical seasonality and Sri Lanka demand calendar imply ~17.7 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.
- Rank 2 · sku_mix+3.7 L / mo
Shift SKU mix toward premium (stock 1-2 additional premium SKUs)
Outlet currently sells 7.7% premium SKUs vs top-performing peers in the same cohort at 14.6%. Closing this gap typically lifts volume by ~3.7 L/month.
- Rank 3 · merchandising+0.6 L / mo
Deploy prime-shelf branded merchandising (posters, shelf-talkers)
Outlet faces type-weighted competition pressure of 22.3 from nearby same-type stores. Targeted in-store branded visibility recovers an estimated 0.6 L/month of intercepted traffic.
Top reasons the score is high
Largest positive SHAP contributors.
- Province_Western+7.9
- competitors_1km+5.0
- type_weighted_pressure+3.1
- Longitude+3.0
- monthly_cv+2.9
Top reasons the score is held back
Largest negative SHAP contributors.
- monthly_volume_mean-61.9
- Outlet_Size_Extra Large-28.7
- monthly_volume_q95-24.4
- Outlet_Size_Small-22.6
- Outlet_Size_Large-22.3
What-if scenarios
Model-predicted deltas if a constraint were relieved.
AI explanation
A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.
Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.