All outlets

OUT_06264

SMMT · Extra Large · Western · distributor DIST_W_01

Low

Predicted potential

January 2026 if systemic constraints were relieved.

Predicted Jan 2026
1,778.5 L
Recent monthly avg
1,306.9 L
Own Q90
1,790.2 L
Active months
36 / 36
Coolers
3
Local competitors (1 km)
21
HHI (1.5 km)
885
Replenishment friction
0.0%

Geographical Location

Store location on the map.

Recommended actions

Top-3 prescriptive interventions ranked by expected monthly L uplift.

  1. Rank 1 · festival_promo

    Schedule promotional push for Christmas + New Year peak

    +356.0 L / mo

    Historical seasonality and Sri Lanka demand calendar imply ~356.0 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.

  2. Rank 2 · merchandising

    Deploy prime-shelf branded merchandising (posters, shelf-talkers)

    +0.7 L / mo

    Outlet faces type-weighted competition pressure of 19.7 from nearby same-type stores. Targeted in-store branded visibility recovers an estimated 0.7 L/month of intercepted traffic.

Top reasons the score is high

Largest positive SHAP contributors.

  • Outlet_Size_Extra Large
    +673.1
  • monthly_volume_mean
    +358.2
  • Cooler_Count
    +166.0
  • monthly_volume_median
    +97.5
  • monthly_volume_q95
    +96.7

Top reasons the score is held back

Largest negative SHAP contributors.

  • climate_jan_humid_pct
    -31.9
  • Outlet_Size_Large
    -29.1
  • Outlet_Type_SMMT
    -5.3
  • Province_Southern
    -4.3
  • Longitude
    -3.4

What-if scenarios

Model-predicted deltas if a constraint were relieved.

Add one cooler0.0 L / mo
base 1,780.1 L → after 1,780.1 L
Remove competitive drag+1.6 L / mo
base 1,780.1 L → after 1,781.7 L
LKR allocated for Jan 2026: LKR 2,828

AI explanation

A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.

Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.