OUT_06221
Kiosk · Small · Western · distributor DIST_W_02
Predicted potential
January 2026 if systemic constraints were relieved.
Geographical Location
Store location on the map.
Recommended actions
Top-3 prescriptive interventions ranked by expected monthly L uplift.
- Rank 1 · festival_promo+17.6 L / mo
Schedule promotional push for Christmas + New Year peak
Historical seasonality and Sri Lanka demand calendar imply ~17.6 L/month additional volume during Christmas + New Year peak if outlet is featured in the campaign.
- Rank 2 · sku_mix+6.5 L / mo
Shift SKU mix toward premium (stock 1-2 additional premium SKUs)
Outlet currently sells 2.0% premium SKUs vs top-performing peers in the same cohort at 14.2%. Closing this gap typically lifts volume by ~6.4 L/month.
- Rank 3 · merchandising+0.8 L / mo
Deploy prime-shelf branded merchandising (posters, shelf-talkers)
Outlet faces type-weighted competition pressure of 20.9 from nearby same-type stores. Targeted in-store branded visibility recovers an estimated 0.8 L/month of intercepted traffic.
Top reasons the score is high
Largest positive SHAP contributors.
- Province_Western+11.9
- Outlet_Type_Kiosk+4.3
- type_weighted_pressure+2.2
- Outlet_Type_SMMT+2.2
- monthly_cv+2.1
Top reasons the score is held back
Largest negative SHAP contributors.
- monthly_volume_mean-61.5
- Outlet_Size_Extra Large-28.6
- monthly_volume_q95-25.2
- monthly_volume_std-22.3
- Outlet_Size_Large-21.5
What-if scenarios
Model-predicted deltas if a constraint were relieved.
AI explanation
A Gemini-generated, business-friendly summary of why this outlet received its score and what the sales team should consider next.
Click Explain this outlet to ask Gemini 2.5 Flash for a plain-English explanation grounded in the SHAP drivers, the counterfactuals, and the recommended actions for this outlet.